Hangframe
A training and exercise tool for climbers to build up finger strength at home directly on a door frame without permanent fixtures.
Consumer Lead
Understanding the needs of users to drive decisions.
We will always look to prioritise user requirements on consumer focused projects such as this. Listening to climbers and exploring other products helps us to discover pain points and generate value propositions. These feed directly into our problem solving to formulate designs which capture attention.
Industrial Design
Following trend cues to launch products people desire.
Strong visual design can help drive awareness of a product while generating and expressing a brand. We aim to elevate a product offering by balancing current trends with a timeless aesthetic. This process starts early in a project and continues through development as we explore alternative ways to execute a solution through form, colour, materials, and finish.
Structural Analysis
Validating design choices through computer simulation.
A product performing poorly will ultimately cost a business in logistics and reputation, so we work tirelessly to build our ideas with function at the forefront. This project saw us validating the strength of the assembly and individual components through virtual simulations (FEA) to quickly compare design solutions without building and destroying expensive prototypes. Doing so minimises the risk that the final product will have fundamental flaws.
Product Visibility
Supporting bootstrapped marketing through strong media.
Many clients like this are creating new businesses from their first products and will be looking to confirm a market before committing to production to mitigate risk of sales failure. We support early market validation by producing computer generated images and animations which are invaluable for communicating final intentions. Where prototypes or samples have been made we can supply photographs and videos to further exhibit the product to potential customers or investors.
